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ourWork:Tours

Entrypoint Product Sampling Tour

Entrypoint
Boston, Portland, New York

Paradigm created a grassroots event marketing campaign and executed a three city market tour, designed to reach potential customers directly, surrounding the launch of the Entrypoint.com “Alert Bar”. The event featured a coffee bar, themed to the product, at major ports of entry in select markets during the morning commute. Potential customers received a free cup of coffee, product demo and free software from “Alertheads,” wearing orange jumpsuits and helmets featuring moving beacons.