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ourWork:Tours

Disney’s Magical Blu-ray Tour Presented by Panasonic

Buena Vista Home Entertainment
United States and Canada

A massive event in scope and execution, Disney’s Magical Blu-ray tour is credited with placing the final nail in the coffin of the HD DVD format in one of the most high-profile format wars in digital history.  Paradigm designed the entire tour, from the kiosk design, custom semi-wraps, scripting, original video content, staging, tech support and staffing.  For over a year, the tour traveled to more 30 locations throughout the United States and Canada.  The highly interactive experience included a “Blu-ray Educational Theater,” followed by a wide variety of demo stations featuring various Disney Blu-ray titles.  Guests were encouraged to interact with the technology and experience, first hand, the endless entertainment potential of the format.