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ourWork:Technology

Hellboy 2: The Golden Army

Universal Home Entertainment
Element, Hollywood, CA

To celebrate the Blu-ray launch of HELLBOY 2: THE GOLDEN ARMY, Paradigm transformed a Hollywood nightclub into the famed “Troll Market” from the series, creating a completely immersive and interactive experience for guests.  Various “creatures” were housed in custom environments that were surrounded by an eerie menagerie of light, sound and special effects.  The highlight of the evening featured the film’s director, Guillermo del Toro, walking the audience through the Blu-ray bonus features on the disc in a live demonstration as the film’s cast answered audience questions.