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ourWork:Technology

Blu-ray CEDIA Launch Event

Buena Vista Home Entertainment & Fox Home Entertainment
Denver, Colorado

The Custom Electronic Design & Installation Association (CEDIA) is an international trade association of companies that specialize in planning and installing electronic systems for the home.  Blu-ray, launching as a relatively new technology, wanted to create a spectacular bash that would appeal to key trade show attendees.  Paradigm traveled to Denver and transformed a historic building with Moorish architecture into the “Blu-ray Oasis.”  The tech-heavy event featured scores of Blu-ray interactive kiosks and presentations by the Presidents of Buena Vista and Fox on massive 103” plasma screens.  To add the middle-eastern “kick,” we erected a series of Persian tents, belly dancers and soft seating areas throughout the venue.  “Blu-ray Girls,” consisting of Playboy models, strolled throughout the event and were photographed with our guests…and, of course, Blue Martini’s were everywhere!