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ourWork:Publicity Stunts

Bee Movie “Buzzes Manhattan” Publicity Stunt

Paramount Home Entertainment
New York City

Paradigm created quite the “buzz” in New York city for the DVD launch of the hilarious BEE MOVIE.  Paradigm coordinated a street team of 100 bees that swarmed iconic areas of the city, offering instant photo opportunities and mayhem to publicize the release.  The event began at the Today Show and Good Morning America, as the lovable insects descended on the audience areas, creating a national read for the DVD.  Following the shows, the bees were loaded onto a branded double-decker bus and danced to “The Flight of the Bumblebee” in Times Square, the New York Public Library, Grand Central Station and Central Park.  Delighted fans were given bee antennae and Bit O’ Honey bars to keep the buzz going!