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ourWork:Media Events

Sex and the City DVD Launch Party

Warner Home Entertainment
The New York Public Library, NYC

To celebrate the DVD release of SEX AND THE CITY:  THE MOVIE, Warner Bros. Home Entertainment contracted Paradigm Shift Worldwide to design and produce an ultra-chic, one-of-a-kind event at the famed New York Public Library in Manhattan.  Playing off of the “wedding that never was” in the film, Paradigm dubbed the event “The Party That Never Was,” and created a luxe environment that  bathed the exterior of the landmark in hot pink lighting and featured a 100 foot long pink carpet sprinkled with Swarovski crystals and two 10 foot tall “brides on stilts.” The cast and creators of the movie were on hand to deliver the ultimate in “glam” to the evening.  

Click below to see the BONUS FEATURE, the making of “The Party That Never Was,” included on the SEX AND THE CITY:  THE MOVIE “Wedding Edition,” available now on DVD.  The video features Dan Kough, President of Event Marketing for Paradigm Shift, walking viewers through the planning process and the party itself!