ourWork:Media Events
Desperate Housewives DVD Launch
Walt Disney Studios Home Entertainment
Wisteria Lane, Universal Studios Backlot
All of the “desperados” were on hand for this highly stylized media event held on the famed “Wisteria Lane,” situated on the Universal Studios backlot. Paradigm created a very chic “street fair” atmosphere, by designing five elevated “living rooms,” each themed to one of the five key women featured in the series. The centerpiece of the party included a giant custom tree, outfitted with scores of red apples and surrounded by a series of buffets. The apple theme was continued throughout the space in the form of centerpieces and pillows for the soft seating areas. Custom bars were scattered throughout the environment and Paradigm created a “Tide Vignette” of products draped on clotheslines in Lynette’s driveway.
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- Sex and the City DVD Launch Party
- 8 Mile DVD Launch Party
- Hannah Montana/Miley Cyrus Concert DVD Launch
- 300 DVD Launch
- Lost: Season One
- Panasonic NASCAR Experience
- Scarface: Puerto Rico
- Desperate Housewives DVD Launch
- Grey’s Anatomy DVD Launch
- Beverly Hills 90210/Melrose Place Reunion
- Superman Returns DVD & Game Launch
- Blade Runner 25th Anniversary Celebration
- BVHE Chicken Little and Narnia DVD Press Presentations
- Cars/Ratatouille Blu-ray Launch Party
- Cinderella DVD Launch Party
- Daffy Duck for President
- Finding Nemo
- Lilo & Stitch 2: Stitch has a Glitch
- Mulan Launch Event
- Pirates of the Carribean DVD Launch
- Pocahontas 2: Journey to a New World
- Pokemon Launch Event
- Wild Hogs DVD Launch and Chili Cook-Off









April 2009 - Paradigm Shift turns 10 years young. For more than a decade now, Paradigm Shift has been designing and creating award-winning events worldwide.