ourWork:Charity Events
The Wizard of Oz DVD Launch
Warner Home Entertainment
AMPAS Theater, Beverly Hills, CA
To emphasize the positioning of the newly restored classic THE WIZARD OF OZ, Paradigm brought together Warner Home Entertainment and charitable concern “Clothes Off Our Back” to create a truly extraordinary DVD launch event. The event featured updated versions of the ruby slipper, designed entirely by celebrities including Terri Hatcher and Jessica Alba. The hip, modern feel of the party was an urban study in red, followed by an exclusive screening of the film. At the event conclusion, the charity auctioned the celebrity shoes online to raise funds.
















April 2009 - Paradigm Shift turns 10 years young. For more than a decade now, Paradigm Shift has been designing and creating award-winning events worldwide.