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ourWork:Charity Events

Ladder 49 DVD Launch

Buena Vista Home Entertainment
The House of Blues, Hollywood, CA

Buena Vista Home Entertainment tasked Paradigm to create the DVD Release Party for LADDER 49.   Positioned as a "St. Patrick's Day" party, the event featured a series of band performances, ending with the Ohio Players singing their signature hit, "Fire."  Arriving in style along a red carpet backed by fire vehicles, local firefighters and celebrities from the cast attended the event, raising much needed funds for the Los Angeles Fireman's Relief Association.