theBuzz:What We've Been Up To
Hollywood Comes To China
As Chinese Publicity Dynamo @PR Joins Forces with Hollywood's Paradigm Shift Worldwide Event Marketing & Production
June 8, 2006, Shanghai @PR, one of the largest independent public relations agencies in China, has announced a key strategic partnership with one of Hollywood’s top event production firms, Paradigm Shift Worldwide Event Marketing & Production. This unique partnership has been created to offer an unparalleled level of quality, strategic planning, design and production of branded events to clients that wish to introduce their products into the Chinese market, via highly visual and interactive event marketing activities in all categories.
@PR Consulting Co. Ltd, founded in 1999, is a public relations agency committed to excellence in the development of comprehensive strategic and creative solutions to address clients’ needs. Headquartered in Shanghai, @PR has affiliates in major cities Beijing, Chengdu, Guangzhou, Hangzhou, Hong Kong, Qingdao & Wuhan.
“It is great for @PR to formalize this relationship with Paradigm Shift Worldwide Event Marketing & Production,” said Shirley King, Founder and President of @PR Consulting Co. Ltd. “Their expertise in the entertainment business enables us to bring the Hollywood theatrical experience to the Chinese market. Whilst we have worked with PSWW in the past, this formal alignment enables us to provide our clients with an even broader array of world-class services.”
Paradigm Shift Worldwide Event Marketing & Production (PSWW), founded in 1999, is a full-service event marketing & production company, specializing in the design and execution of unique, innovative and highly interactive event marketing activities. Based in Los Angeles, California, the firm has produced scores of blockbuster events for virtually every Hollywood studio, including major DVD releases and consumer products campaigns. From major brand product/program launches to world premiere events, publicity stunts, celebrity parties, trade shows and press conferences, PSWW has touched on every key category within the event marketing discipline, bringing brands to life for consumers. PSWW functions with creativity at its core, by thinking ‘outside the box’. This was clearly evidenced when PSWW was recently awarded top honors for “Best Consumer Press Event of 2005” at the Event Marketer Magazine “Ex Awards” in Chicago.
“We are thrilled to join forces with @PR,” said Dan Kough, President of Event Marketing & Production at PSWW. “Their dynamic, strategic approach to client campaigns is a perfect marriage with our desire to achieve the highest level of quality in terms of event design, execution and overall guest experience. We feel that this partnership will provide our clients with an integrated team that is capable of executing unequaled turn-key Public Relations and Event Marketing campaigns in China.”
April 2009 - Paradigm Shift turns 10 years young. For more than a decade now, Paradigm Shift has been designing and creating award-winning events worldwide.
